Peppery House
Posted: Tue May 06, 2014 6:56 pm
New restaurant on street #19, got a 30% discount card so giving it a go. Review to follow.
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Something wrong with the filters - are the admins letting just anybody in here?Mekong Mickey wrote:Are you from Detroit?
Heaven help us!StroppyChops wrote:Something wrong with the filters - are the admins letting just anybody in here?Mekong Mickey wrote:Are you from Detroit?
it's called a loss leader.StroppyChops wrote:All this tells me (like any other sale or discount) is that the place is ripping people off at least 30% over and above...
Wouldn't a 30% discount on the meal be "cost of goods" + 40%? Just askingOrangeDragon wrote:it's called a loss leader.StroppyChops wrote:All this tells me (like any other sale or discount) is that the place is ripping people off at least 30% over and above...
generally cost of goods + 100% should be around where your selling price lives. this generally allows for overhead expenses/etc with some profit. obviously on big ticket items that require lower overhead this is something you won't get by with.
when you do a sale like this you're at cost of goods + 70%... generally still enough that you won't go bankrupt and worth it to get those people in the door and talking about your product. it's marketing, and generally written into a marketing expense column as a cost of doing business. it doesn't mean that your regular price is too high.