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1 September 2017
- The Cambodian government plans to build up the brand name of Phnom Penh kuyteav, to make the popular noodle soup dish well-known both locally and overseas.
According to Soeng Sophary, spokesperson at the Ministry of Commerce, the first discussions with the private sector to get more inputs on how to popularise Phnom Penh kuyteav were held yesterday.

“The Vietnamese have their own pho, while the Chinese also have various kinds of popular noodles. So why doesn’t Cambodia have its own noodles, too?” Ms Sophary told Khmer Times.
“Phnom Penh kuyteav will soon be able to join Vietnam’s pho and Thailand’s som tum as world famous dishes,” said Mr Somethearith.

Son Saran, owner of Amru Rice (Cambodia), one of the leading rice millers and exporters, also welcomed the initiative.
“I hope the brand ‘Made in Cambodia’ will be on the packets of Amru Noodle, to make them famous overseas,” added Mr Saran.

The fragrant flavoured Phnom Penh kuyteav noodle soup holds a special place in the hearts of Cambodians and can be found in almost every street corner...
http://www.khmertimeskh.com/5080935/pla ... h-kuyteav/

Not exactly unique to Cambodia. Thailand has many types of Kuy Teav ก๋วยเตี๋ยว.

"Not exactly unique to Cambodia. Thailand has many types of Kuy Teav ก๋วยเตี๋ยว."

No surprises here since the soup is Chinese in origin.

If they put any effort at all into preparation, like good pho stock, then it might deserve a place on the regional stage. Instead, it's usually a 37% MSG Knorr broth and some cheap meatballs.

"If they put any effort at all into preparation, like good pho stock, then it might deserve a place on the regional stage. Instead, it's usually a 37% MSG Knorr broth and some cheap meatballs."

Yep, unfortunately like most packaged soups here it is destined to be garbage in a package.
I'll pay more at a resto to eat the real thing

I think they would be better going for one of the Somlor Machu kreung varieties, say saich ko.