How to introduce your property more effectively to speed up sales
Posted: Thu Sep 06, 2018 5:14 pm
To sell real estate, the owner / broker must show the buyer that your property is worth buying, possessing the best properties at the most reasonable prices. But how do buyers find that your property is most worth buying, when every day they have access to a "forest" of information about real estate?
The answer is to bring your property "closer to" the prospect, so that they impress right from the first ad information to the actual review. The following three steps will help you do this:
Prepare impressive brochures
Whether you want to approach real estate buyers (online advertising, leaflets, newspaper ads ...), you also need to prepare impressive brochures, so buyers are attracted as soon as they see. your real estate. For an impressive brochure, you need to pay attention to three things:
- Impressive description: It does not just introduce the location, area, features, structure ... the description should be presented so that it can highlight the advantages of the property. For example, in terms of location, do not just introduce it on the A major road, emphasize that it's convenient to be located on that road, it's close to good quality schools, convenient to go. to the market, supermarket, hospital ... how. Only when highlighting the advantages, your real estate can create attraction with the buyer right from the start.
- Impressive: Professional, high-resolution images with subtle shooting angles will help potential customers stay on your property longer, helping your property stay " drowning "in a series of photos selling other real estate. Note, if your property is occupied, you need to ask them out to avoid getting into the frame. Ask them to rearrange personal items so that they are neat and unobtrusive in your photos.
- Impressive prices: Not too high a price, not less than the real value of the property, the impressive price is reasonable, so that buyers find that, with a price. Such expenditures are accurate, even beneficial to them. Of course, you should consult the people who have experience in real estate appraisal to do this well.
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When customers are impressed with your property, they will want to have a meeting to look at it realistically, rather than just looking at it through words and pictures. When a customer wants to have a meeting, be ready and:
- Timing: It should be based on the time that the customer feels comfortable to arrange the meeting. Many people can only arrange weekends to see the home while many people want to take a look at their home for a weekday instead of "cutting off" their weekend break for the family. So, consult with the customer to plan accordingly. Note, choose the day instead of the evening, the weather is sunny, airy instead of rainy days.
- Directions to the road: While real estate has a clear address, do not forget the specific directions for home buyers. As a guide, you choose the way to find the easiest, most traffic density, no flood ... Impressive good way to create more sympathy for real estate buyers.
When buyers come to view real estate, help them make sure that this is what they need. Want to, do not forget to repair, cleaning the house / apartment, make it brighter, more compact, it has the vision, location, features ... good. You need to be prepared for their experiences in real estate to make a good impression, like (or even more) the brochures they have access to. Some things you should do to help your property be more appreciated:
Paint the wall, ceiling if the paint is old;
Removing unnecessary furniture, furniture; Remodeling small parts such as water pipes rust, windows ...; arrange or upgrade some furniture;
Get rid of the trees to get a clear view, the house receives natural light or adds trees if the space is too empty;
Ask people in the house / apartment to clean their belongings neatly, and give up (if possible).
When doing the above steps, the chances of successful trading will be much higher and you will be able to sell the property at the best price.