After Target announced that they would be making their toy section gender neutral—no signs demarcating toys for “girls” or “boys”—some people were upset by the move and took to Target’s Facebook page. They didn’t expect the response they got from user Mike Melgaard, who pretended to be an official Target customer service account.

All Melgaard needed to fuel outrage and confusion was a Facebook account he created called Ask ForHelp that sported Target’s bullseye logo. Ask ForHelp was obviously not verified, but most people didn’t care, interacting with Melgaard and growing increasingly irate as he trolled their gender neutral hatin’ ways...