Cambodia News: Cambodia's financial landscape is experiencing a transformative shift through the unprecedented collaboration of Smart Axiata, a prominent telecommunications company, with AMK Microfinance, Boost, and Mora. This partnership introduces a groundbreaking "Buy Now, Pay Later" (BNPL) pre-payment service, offering customers a seamless and unparalleled digital experience.

The unique aspect of this collaboration lies in the integration of telecommunications, financial technology, banking, and digital platforms to enhance customer access to credit. BNPL services excel in empowering financial freedom and delivering an exceptional shopping experience for customers.

At the forefront of this service is Mora, a cutting-edge digital platform. This innovative platform enables customers to apply for a complete digital loan, from credit approval to purchase and payment. With a hassle-free experience, customers can easily acquire credit and make purchases across various merchant options, including Smart.

To utilize this service, interested customers can simply download the Mora BNPL app and provide the required information to apply for a loan. After completing the necessary steps, customers can confirm their consent for the company to utilize their information and await credit approval, which typically takes only 3 working days. Upon approval, customers are free to utilize their credit to make purchases from Mora's partner merchants of choice.

As a merchant on the Mora app, Smart offers an extensive range of products to cater to diverse customer needs. With approved credit, customers gain access to a wide array of Smart products, including bundled and unbundled devices, annual packages, IoT components, and long-term Fiber+ subscription options. This service provides Smart customers with unparalleled flexibility and convenience in managing their finances, while enjoying the benefits and savings associated with purchases from the Smart Store.

This collaborative effort is only the beginning, as it aims to invite more partners from the financial ecosystem to enhance customer service further.

Boost, a regional leader in financial technology, takes pride in driving financial inclusion through an unprecedented financial network. With this partnership, financial technology companies can provide reliable credit scores powered by AI, enabling responsible financing for Smart customers. Supported by AMK's robust financial backing, clients can access secure and dependable credit sources for their purchases.

Mila KUSHEVA, CMO at Smart, expressed enthusiasm about innovative BNPL service, stating, "We are thrilled to announce the launch of this groundbreaking BNPL service, which represents the future of digital finance. Through our collaboration with AMK, Boost, and Mora, we have successfully developed a seamless BNPL solution that enhances convenience and provides customers with greater access to finance for their consumption, thereby supporting economic growth."

we have successfully developed a seamless BNPL solution that enhances convenience and provides customers with greater access to finance for their consumption, thereby supporting economic growth

Translation: Thereby providing unrealistic financial services with unsustainable interest rates to poor families with low education and financial vocabulary crippling them for generations.