PTT ready to bring plant-based meat treats to its gas stations
PTT ready to bring plant-based meat treats to its gas stations
https://asia.nikkei.com/Business/Food-B ... 6&si=44594
PTT ready to bring plant-based meat treats to its gas stations
Thai oil company challenges country's food majors with soy nuggets and gyoza
PTT expects Thai consumers to be uniquely open to vegan meat products. (Photo by Kosuke Inoue)
KOSUKE INOUE, Nikkei staff writerAugust 17, 2022 11:46 JST
BANGKOK -- Pui, a company worker, was surprised late last month when she tried chicken-like soy nuggets for the first time at a Bangkok shop specializing in plant-derived foods.
Even though the nuggets do not contain chicken, they "perfectly re-create the juicy feel and flavor" of the chicken-based counterparts, the 32-year-old said.
The shop, alt.Eatery, is run by Thailand's largest energy company, PTT, whose business heavily relies on fossil fuels. It has operations spanning oil and gas exploration, electricity generation, petrochemicals and gas stations. But it has been expanding into other sectors as it strives to break free of its fossil fuel dependence and now intends to put alt.Eaterys in some of its many roadside gas station complexes.
Thailand is an attractive market for meat-like products due to its large Buddhist population and a number of other factors, including a newfound awareness about maintaining health brought on by the pandemic, executives at the state-run oil company believe.
PTT announced its plan to enter the plant-based meat market last year. It partnered with a Thai alternative meat company to set up a joint venture and launch the alt.Eatery chain three months ago. The shop's menu includes soy nuggets at 89 baht ($2.51) and gyoza dumplings at 99 baht.
Think tank Krungthai Compass estimates the size of the market for these meats will grow to 45 billion baht by 2024, up 60% from 28 billion baht in 2019.
It expects plant-derived meat to have a better chance at catching on in Thailand than elsewhere in Southeast Asia due to a combination of the country's large Buddhist population and its many vegetarians.
Some 90% of Thais are Buddhist. Some strict practitioners of the religion avoid consuming red meat but are often open to substitute products.
In addition, ethnic Chinese residents of Thailand celebrate an annual vegetarian week, Tesagan Gin Je, which has an economic impact that is estimated to exceed $75 million.
PTT, which announced its plan to start selling alternative meat products in 2021, opened its first alt.Eatery in May. (Photo by Kosuke Inoue)
The impact of COVID-19 also factors into PTT's expectations. In Thailand, many people who are working from home worry that they are putting on weight. As a result, many are watching what they eat and are saying no to fatty meats.
This is in addition to a growing environmental awareness that has prompted an increasing number of young people to reduce their meat consumption.
Energy operations currently account for 90% of PTT's business. Its joint venture partner will operate the plant-based meat factories, and the initial target is for 3,000 tons of annual output.
Currently, only one alt.Eatery exists, but plans call for adding 10 more outlets every year.
That's where PTT and its gas station-centered complexes come in. The company already operates about 4,000 eateries, including popular Cafe Amazon coffee shops. PTT now plans to put alt.Eatery outlets in these roadside malls, expecting the faux meat treats to attract even more traffic.
Charoen Pokphand Group, the country's largest conglomerate, and some of Thailand's major food companies, including Thai Union Group, already sell plant-based meat products. Thai Nippon Foods, a subsidiary of Japan's NH Foods, introduced plant-based sausages in July.
Technology injects these modern meats with flavors and juices similar to the real thing. But all the processing makes them more expensive than what they are trying to replace.
Due to all the competition from established food makers with production expertise and mass-production facilities, PTT's new venture might be forced into a price war in which survival depends on sacrificing profits.
PTT ready to bring plant-based meat treats to its gas stations
Thai oil company challenges country's food majors with soy nuggets and gyoza
PTT expects Thai consumers to be uniquely open to vegan meat products. (Photo by Kosuke Inoue)
KOSUKE INOUE, Nikkei staff writerAugust 17, 2022 11:46 JST
BANGKOK -- Pui, a company worker, was surprised late last month when she tried chicken-like soy nuggets for the first time at a Bangkok shop specializing in plant-derived foods.
Even though the nuggets do not contain chicken, they "perfectly re-create the juicy feel and flavor" of the chicken-based counterparts, the 32-year-old said.
The shop, alt.Eatery, is run by Thailand's largest energy company, PTT, whose business heavily relies on fossil fuels. It has operations spanning oil and gas exploration, electricity generation, petrochemicals and gas stations. But it has been expanding into other sectors as it strives to break free of its fossil fuel dependence and now intends to put alt.Eaterys in some of its many roadside gas station complexes.
Thailand is an attractive market for meat-like products due to its large Buddhist population and a number of other factors, including a newfound awareness about maintaining health brought on by the pandemic, executives at the state-run oil company believe.
PTT announced its plan to enter the plant-based meat market last year. It partnered with a Thai alternative meat company to set up a joint venture and launch the alt.Eatery chain three months ago. The shop's menu includes soy nuggets at 89 baht ($2.51) and gyoza dumplings at 99 baht.
Think tank Krungthai Compass estimates the size of the market for these meats will grow to 45 billion baht by 2024, up 60% from 28 billion baht in 2019.
It expects plant-derived meat to have a better chance at catching on in Thailand than elsewhere in Southeast Asia due to a combination of the country's large Buddhist population and its many vegetarians.
Some 90% of Thais are Buddhist. Some strict practitioners of the religion avoid consuming red meat but are often open to substitute products.
In addition, ethnic Chinese residents of Thailand celebrate an annual vegetarian week, Tesagan Gin Je, which has an economic impact that is estimated to exceed $75 million.
PTT, which announced its plan to start selling alternative meat products in 2021, opened its first alt.Eatery in May. (Photo by Kosuke Inoue)
The impact of COVID-19 also factors into PTT's expectations. In Thailand, many people who are working from home worry that they are putting on weight. As a result, many are watching what they eat and are saying no to fatty meats.
This is in addition to a growing environmental awareness that has prompted an increasing number of young people to reduce their meat consumption.
Energy operations currently account for 90% of PTT's business. Its joint venture partner will operate the plant-based meat factories, and the initial target is for 3,000 tons of annual output.
Currently, only one alt.Eatery exists, but plans call for adding 10 more outlets every year.
That's where PTT and its gas station-centered complexes come in. The company already operates about 4,000 eateries, including popular Cafe Amazon coffee shops. PTT now plans to put alt.Eatery outlets in these roadside malls, expecting the faux meat treats to attract even more traffic.
Charoen Pokphand Group, the country's largest conglomerate, and some of Thailand's major food companies, including Thai Union Group, already sell plant-based meat products. Thai Nippon Foods, a subsidiary of Japan's NH Foods, introduced plant-based sausages in July.
Technology injects these modern meats with flavors and juices similar to the real thing. But all the processing makes them more expensive than what they are trying to replace.
Due to all the competition from established food makers with production expertise and mass-production facilities, PTT's new venture might be forced into a price war in which survival depends on sacrificing profits.
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Jerry Atrick
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Re: PTT ready to bring plant-based meat treats to its gas stations
I had a plant based burger King recently, gave me heartburn but then again it had spent 48 hours in luggage from UK to Cambo
The main issue is that all of this bullshit plant based "meat" is a hodge podge of stuff that probably is very unhealthy and certainly uses more resources to create, package and ship than eating meat, and/or fruits and veggies
Most veggie and vegans I know are unhealthy balding greasy skinned fat fucks
A balanced diet low in sugar and saturated fats and low use of seed oils is the key to a long and healthy life
The main issue is that all of this bullshit plant based "meat" is a hodge podge of stuff that probably is very unhealthy and certainly uses more resources to create, package and ship than eating meat, and/or fruits and veggies
Most veggie and vegans I know are unhealthy balding greasy skinned fat fucks
A balanced diet low in sugar and saturated fats and low use of seed oils is the key to a long and healthy life
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Clutch Cargo
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Re: PTT ready to bring plant-based meat treats to its gas stations
Good luck to those healthy Thais who think this is necessarily the healthier option....especially if deep fried as per the pic above. I used to think Thai food is healthy until I saw first hand living there how they just love to eat deep fried food.. Deep fried plant base better than deep fried fish?yong wrote: ↑Thu Aug 18, 2022 11:21 am
Thailand is an attractive market for meat-like products due to its large Buddhist population and a number of other factors, including a newfound awareness about maintaining health brought on by the pandemic, executives at the state-run oil company believe.
It expects plant-derived meat to have a better chance at catching on in Thailand than elsewhere in Southeast Asia due to a combination of the country's large Buddhist population and its many vegetarians.
Some 90% of Thais are Buddhist. Some strict practitioners of the religion avoid consuming red meat but are often open to substitute products.
The impact of COVID-19 also factors into PTT's expectations. In Thailand, many people who are working from home worry that they are putting on weight. As a result, many are watching what they eat and are saying no to fatty meats.
This is in addition to a growing environmental awareness that has prompted an increasing number of young people to reduce their meat consumption.
Re: PTT ready to bring plant-based meat treats to its gas stations
Try the vegetarian burger at burgershack, Luke and Holly are really on to something there and not that many know of it
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Jerry Atrick
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Re: PTT ready to bring plant-based meat treats to its gas stations
Last I checked they had around three vegetarian burgers. Which one is the best?
Run Amok in Kampong Thom used do a Savage red rice, bean and black eyed peas burger. Went very well with added egg and bacon
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John Bingham
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Re: PTT ready to bring plant-based meat treats to its gas stations
Fast food burgers are only edible for about 5 minutes. Once they cool down they are fuct.Jerry Atrick wrote: ↑Thu Aug 18, 2022 2:32 pm I had a plant based burger King recently, gave me heartburn but then again it had spent 48 hours in luggage from UK to Cambo
Silence, exile, and cunning.
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Jerry Atrick
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Re: PTT ready to bring plant-based meat treats to its gas stations
McDonald's tastes better cold than hot even days laterJohn Bingham wrote: ↑Thu Aug 18, 2022 5:20 pmFast food burgers are only edible for about 5 minutes. Once they cool down they are fuct.Jerry Atrick wrote: ↑Thu Aug 18, 2022 2:32 pm I had a plant based burger King recently, gave me heartburn but then again it had spent 48 hours in luggage from UK to Cambo
But fresh McDonald's is disgusting - all the oil drains out the opposite side
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Anchor Moy
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Re: PTT ready to bring plant-based meat treats to its gas stations
Clutch Cargo wrote: ↑Thu Aug 18, 2022 3:23 pmGood luck to those healthy Thais who think this is necessarily the healthier option....especially if deep fried as per the pic above. I used to think Thai food is healthy until I saw first hand living there how they just love to eat deep fried food.. Deep fried plant base better than deep fried fish?
Yeah, as if fast food like fish and chips or KFC would suddenly become healthy meals, if you just left out the fish/chicken (or replaced it with battered tofu). 
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