7-Eleven debuts in Cambodia as Thailand's CP All seeks new markets
7-Eleven debuts in Cambodia as Thailand's CP All seeks new markets
https://asia.nikkei.com/Business/Retail ... 5&si=44594
7-Eleven debuts in Cambodia as Thailand's CP All seeks new markets
Retailer plans more locations this year in Asian frontier economy
The new 7-Eleven in Phnom Penh will be followed by more locations in Cambodia this year, Thai retailer CP All said. (Photo courtesy of CP All)
MARIMI KISHIMOTO, Nikkei staff writerSeptember 1, 2021 03:08 JST
BANGKOK -- Cambodia's first 7-Eleven convenience store has opened in Phnom Penh as Thai retailer CP All makes a push for fresh growth beyond the saturated home market it already dominates.
The store carries about 2,000 items, including freshly brewed coffee under the All Cafe brand -- a fixture at Thai 7-Elevens.
CP All -- the Bangkok-listed retail arm of Charoen Pokphand Group, Thailand's biggest conglomerate -- is the sole operator of 7-Eleven stores in its home country. Cambodia represents an Asian frontier market with faster economic growth than its neighbor.
CP All hopes the convenience store chain will contribute to skill-building and entrepreneurship for a more dynamic Cambodian economy, said Chairoj Tiwatmuncharoen, senior vice president for operations.
Phnom Penh's new 7-Eleven opened Monday. CP All plans to open several more in Cambodia by the end of 2021.
The company's Cambodian arm signed a franchise agreement in May 2020 with U.S.-based 7-Eleven, a subsidiary of Seven & i Holdings unit Seven-Eleven Japan.
CP All has more than 12,000 7-Eleven stores in Thailand. It is also planning to expand into Laos by around 2022.
7-Eleven debuts in Cambodia as Thailand's CP All seeks new markets
Retailer plans more locations this year in Asian frontier economy
The new 7-Eleven in Phnom Penh will be followed by more locations in Cambodia this year, Thai retailer CP All said. (Photo courtesy of CP All)
MARIMI KISHIMOTO, Nikkei staff writerSeptember 1, 2021 03:08 JST
BANGKOK -- Cambodia's first 7-Eleven convenience store has opened in Phnom Penh as Thai retailer CP All makes a push for fresh growth beyond the saturated home market it already dominates.
The store carries about 2,000 items, including freshly brewed coffee under the All Cafe brand -- a fixture at Thai 7-Elevens.
CP All -- the Bangkok-listed retail arm of Charoen Pokphand Group, Thailand's biggest conglomerate -- is the sole operator of 7-Eleven stores in its home country. Cambodia represents an Asian frontier market with faster economic growth than its neighbor.
CP All hopes the convenience store chain will contribute to skill-building and entrepreneurship for a more dynamic Cambodian economy, said Chairoj Tiwatmuncharoen, senior vice president for operations.
Phnom Penh's new 7-Eleven opened Monday. CP All plans to open several more in Cambodia by the end of 2021.
The company's Cambodian arm signed a franchise agreement in May 2020 with U.S.-based 7-Eleven, a subsidiary of Seven & i Holdings unit Seven-Eleven Japan.
CP All has more than 12,000 7-Eleven stores in Thailand. It is also planning to expand into Laos by around 2022.
- phuketrichard
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Re: 7-Eleven debuts in Cambodia as Thailand's CP All seeks new markets
In a nation run by swine, all pigs are upward-mobile and the rest of us are fucked until we can put our acts together: not necessarily to win, but mainly to keep from losing completely. HST
Re: 7-Eleven debuts in Cambodia as Thailand's CP All seeks new markets
About bloody time. The mini marts I've visited in Phnom Penh are a sad joke compared with Thailand's 7/11s, they should be able to gain market share rapidly IF they can replicate what's on offer at a typical Thai 7/11.
- jaynewcastle
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Re: 7-Eleven debuts in Cambodia as Thailand's CP All seeks new markets
Completely agree with you Alex, I've always thought the same
Hope they get rid of that irritating door chime though
Hope they get rid of that irritating door chime though
- phuketrichard
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Re: 7-Eleven debuts in Cambodia as Thailand's CP All seeks new markets
chime is useful as it allows the employee ( s) to look up from their phonesjaynewcastle wrote: ↑Thu Sep 02, 2021 12:00 pm Completely agree with you Alex, I've always thought the same
Hope they get rid of that irritating door chime though
In a nation run by swine, all pigs are upward-mobile and the rest of us are fucked until we can put our acts together: not necessarily to win, but mainly to keep from losing completely. HST
Re: 7-Eleven debuts in Cambodia as Thailand's CP All seeks new markets
Here's hoping the 7-11s are more like the ones in Tokyo or Bangkok instead of the relatively apocalyptic ones in Chicago or Houston.
- armchairlawyer
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Re: 7-Eleven debuts in Cambodia as Thailand's CP All seeks new markets
This is a good article talking about why the Hooters brand failed in SE Asia.
https://www.khmernights.com/the-strange ... -cambodia/
https://www.khmernights.com/the-strange ... -cambodia/
- TheImplication
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Re: 7-Eleven debuts in Cambodia as Thailand's CP All seeks new markets
It does amaze me that I wouldn’t go within 100 yards of a 7/11 in the states, but in Asia it’s like a second home. I guess it’s just indicative of the decay of the US overall.
- phuketrichard
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Re: 7-Eleven debuts in Cambodia as Thailand's CP All seeks new markets
i think u mean failed in Cambodia, as it is very successful in Bangkok, Pattaya and Phuketarmchairlawyer wrote: ↑Fri Sep 03, 2021 8:40 am This is a good article talking about why the Hooters brand failed in SE Asia.
https://www.khmernights.com/the-strange ... -cambodia/
In a nation run by swine, all pigs are upward-mobile and the rest of us are fucked until we can put our acts together: not necessarily to win, but mainly to keep from losing completely. HST
- armchairlawyer
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Re: 7-Eleven debuts in Cambodia as Thailand's CP All seeks new markets
Idk but according to the article all 4 branches in Thailand are now closed.phuketrichard wrote: ↑Fri Sep 03, 2021 10:45 ami think u mean failed in Cambodia, as it is very successful in Bangkok, Pattaya and Phuketarmchairlawyer wrote: ↑Fri Sep 03, 2021 8:40 am This is a good article talking about why the Hooters brand failed in SE Asia.
https://www.khmernights.com/the-strange ... -cambodia/
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