Japan startup aims to put 'Miracle Meat' on American dinner plates
Japan startup aims to put 'Miracle Meat' on American dinner plates
https://asia.nikkei.com/Business/Food-B ... 3&si=44594
Japan startup aims to put 'Miracle Meat' on American dinner plates
Fake-meat maker Daiz to build U.S. plant in 2022 with eye on the world
Daiz's Miracle Meat can be found at the Freshness Burger chain as well as key retailers in Japan. (Photo by Junya Hemmi)
JUNYA HEMMI, Nikkei staff writerMay 25, 2021 23:35 JST
TOKYO -- Japanese plant-based-meat startup Daiz has kicked off preparations to expand into the U.S., tapping that country's fast-growing market for alternative meats with plans to go global.
The company is conducting market research in the U.S. with investor and trading house Marubeni, laying the groundwork for research and development and other operations there after launching Daiz USA in Boston on May 1.
It aims to build an American factory for its soy-based Miracle Meat in 2022. Location, capacity and cost are to be determined.
Vegan meats are often made with soy meal left over from oil production, or from peas. But Daiz uses soybeans germinated using patented technology that fine-tunes temperatures and oxygen and carbon dioxide levels, activating enzymes to greatly increase nutritional content.
Daiz also uses soybeans with a more neutral odor to more closely replicate the taste and texture of conventional meat. It aims for a price point similar to chicken and plans to market Miracle Meat to local food companies and other potential buyers.
Plant-based meats have surged in popularity in recent years as a healthier, environmentally gentler alternative to conventional meat. Beyond Meat, a leading name in the U.S., became the first in the field to debut on the Nasdaq market in May 2019. Rival unicorn Impossible Foods is also reportedly preparing to list its shares.
Global demand is only expected to grow. The Tokyo-based Yano Research Institute sees the market for alternative meats -- defined as the total shipment value of plant-based meats and cultured meats -- expanding roughly 620% over a decade to 1.87 trillion yen in 2030. Daiz hopes to make the U.S. a jumping-off point for success elsewhere.
"We aim to expand into Southeast Asia and China as well and hope to use the U.S. as a foothold into the rest of the world," founder and President Tsuyoshi Ide said.
Daiz was born in 2015 from Kajitsudo, a microgreens producer that has attracted money from Toyota Motor and Mitsui & Co. The fake-meat startup itself has received roughly 3 billion yen ($28 million) so far from investors including Marubeni, Ajinomoto and Nichirei Foods.
The company is already expanding its footprint at home. A June facility upgrade will quadruple capacity to 4,000 tons a year. The company supplies Miracle Meat to Japanese restaurant chain Freshness Burger, as well as retailers Aeon and Life.
Japan startup aims to put 'Miracle Meat' on American dinner plates
Fake-meat maker Daiz to build U.S. plant in 2022 with eye on the world
Daiz's Miracle Meat can be found at the Freshness Burger chain as well as key retailers in Japan. (Photo by Junya Hemmi)
JUNYA HEMMI, Nikkei staff writerMay 25, 2021 23:35 JST
TOKYO -- Japanese plant-based-meat startup Daiz has kicked off preparations to expand into the U.S., tapping that country's fast-growing market for alternative meats with plans to go global.
The company is conducting market research in the U.S. with investor and trading house Marubeni, laying the groundwork for research and development and other operations there after launching Daiz USA in Boston on May 1.
It aims to build an American factory for its soy-based Miracle Meat in 2022. Location, capacity and cost are to be determined.
Vegan meats are often made with soy meal left over from oil production, or from peas. But Daiz uses soybeans germinated using patented technology that fine-tunes temperatures and oxygen and carbon dioxide levels, activating enzymes to greatly increase nutritional content.
Daiz also uses soybeans with a more neutral odor to more closely replicate the taste and texture of conventional meat. It aims for a price point similar to chicken and plans to market Miracle Meat to local food companies and other potential buyers.
Plant-based meats have surged in popularity in recent years as a healthier, environmentally gentler alternative to conventional meat. Beyond Meat, a leading name in the U.S., became the first in the field to debut on the Nasdaq market in May 2019. Rival unicorn Impossible Foods is also reportedly preparing to list its shares.
Global demand is only expected to grow. The Tokyo-based Yano Research Institute sees the market for alternative meats -- defined as the total shipment value of plant-based meats and cultured meats -- expanding roughly 620% over a decade to 1.87 trillion yen in 2030. Daiz hopes to make the U.S. a jumping-off point for success elsewhere.
"We aim to expand into Southeast Asia and China as well and hope to use the U.S. as a foothold into the rest of the world," founder and President Tsuyoshi Ide said.
Daiz was born in 2015 from Kajitsudo, a microgreens producer that has attracted money from Toyota Motor and Mitsui & Co. The fake-meat startup itself has received roughly 3 billion yen ($28 million) so far from investors including Marubeni, Ajinomoto and Nichirei Foods.
The company is already expanding its footprint at home. A June facility upgrade will quadruple capacity to 4,000 tons a year. The company supplies Miracle Meat to Japanese restaurant chain Freshness Burger, as well as retailers Aeon and Life.
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Chad Sexington
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Re: Japan startup aims to put 'Miracle Meat' on American dinner plates
I’ve yet to taste any meat substitutes that actually tasted anything like, or had the texture of what they were meant to “replace”
They don’t even taste good, never mind like meat.
The only resemblance can be that they both contain protein.
They don’t even taste good, never mind like meat.
The only resemblance can be that they both contain protein.
Re: Japan startup aims to put 'Miracle Meat' on American dinner plates
I lived with a vegan and was a veg head for over 3 years 25-30 years ago....
This is nothing new..
Besides, I never understood why someone wanted a fake hot dog...a fake chicken nugget..
You can go to Indian restaurants that 100% veg..and just eat...
No fakery...
I used to laugh at people buying veggie burgers cooked on the same flat top a million beef burgers were cooked on..
But, Americans will buy anything and are easily manipulated.
This is nothing new..
Besides, I never understood why someone wanted a fake hot dog...a fake chicken nugget..
You can go to Indian restaurants that 100% veg..and just eat...
No fakery...
I used to laugh at people buying veggie burgers cooked on the same flat top a million beef burgers were cooked on..
But, Americans will buy anything and are easily manipulated.
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Apollo91881
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Re: Japan startup aims to put 'Miracle Meat' on American dinner plates
That last sentence is especially true.Biffsm wrote: ↑Sat May 29, 2021 11:47 am I lived with a vegan and was a veg head for over 3 years 25-30 years ago....
This is nothing new..
Besides, I never understood why someone wanted a fake hot dog...a fake chicken nugget..
You can go to Indian restaurants that 100% veg..and just eat...
No fakery...
I used to laugh at people buying veggie burgers cooked on the same flat top a million beef burgers were cooked on..
But, Americans will buy anything and are easily manipulated.
Re: Japan startup aims to put 'Miracle Meat' on American dinner plates
Well, good luck with that. If they can feed it to the masses who like cheap, we can limit the real meat business to us connoisseurs, which will solve many problems.
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John Bingham
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Re: Japan startup aims to put 'Miracle Meat' on American dinner plates
What are you on about? The company hasn't even started operating in the US.
Silence, exile, and cunning.
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Apollo91881
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Re: Japan startup aims to put 'Miracle Meat' on American dinner plates
There is of course the Midwestern, Supper Club loving and backyard barbecuing segment who will have nothing to do with anything other than the real deal.
Those grills aren't getting fired up for the health or environmentally conscious types during this Memorial Day weekend. I suspect this substitute will be positioned as a left wing anti-meat conspiracy. I can't wait for the headlines and idiocy that follows.
Those grills aren't getting fired up for the health or environmentally conscious types during this Memorial Day weekend. I suspect this substitute will be positioned as a left wing anti-meat conspiracy. I can't wait for the headlines and idiocy that follows.
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Apollo91881
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Re: Japan startup aims to put 'Miracle Meat' on American dinner plates
There are others. Beyond Meat I think is one.John Bingham wrote: ↑Sat May 29, 2021 1:53 pmWhat are you on about? The company hasn't even started operating in the US.
I tried some of the alternatives on my grill a couple of years ago.
It didn't workout as well as I had hoped.
Re: Japan startup aims to put 'Miracle Meat' on American dinner plates
Miracle Meat?
That's what I named my schlong.
I knew I should have Trademarked it.
That's what I named my schlong.
I knew I should have Trademarked it.
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SternAAlbifrons
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Re: Japan startup aims to put 'Miracle Meat' on American dinner plates
I thought the idea of battery meat was pretty gross
and then all this talk of insects and enzimes really turned my guts
Then that ^^^. Thanks Brody.
Anybody know a good hair bun artiste? - i've already taken up yoga and got the fisherman's pants.
Vegetarianism just got a whole lot more appealing all of a sudden.
and then all this talk of insects and enzimes really turned my guts
Then that ^^^. Thanks Brody.
Anybody know a good hair bun artiste? - i've already taken up yoga and got the fisherman's pants.
Vegetarianism just got a whole lot more appealing all of a sudden.
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