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Merchandise featuring cartel leader at fashion fair is condemned as a glorification of crime
Sun 19 Jan 2020 09.35 GMT
Just months after the conviction of the Mexican narco-lord Joaquín “El Chapo” Guzmán for drug trafficking and control of a murderous criminal enterprise – the Sinaloa cartel – comes a new beer: El Chapo lager.
Mexico’s thirst for a good cerveza is matched only by the apparently unquenchable one for El Chapo merchandise. Last March Guzmán’s wife, Emma Coronel, launched a fashion and leisurewear line, licensed by her husband.
Now the beer, bearing the drugs boss’s image and name, has been launched at Mexico’s most prestigious fashion fair, Intermoda, staged last week in Guadalajara, Jalisco.
Meanwhile, within hours, 15 miles away at Tlajomulco de Zúñiga, Jalisco, a mass grave was found containing 29 bodies believed to be the victims of the continuing drug-traffic wars.
While forensic investigators tried to identify the dead, a booth at the nearby Intermoda fair urged visitors to taste the Chapo brew, from special Chapo mugs, beside a Chapo hip-flask for sale. It comes in two editions, lighter and darker ales with white and brown labels accordingly, both bearing a portrait logo of Guzmán. They come at 70 pesos (£2.90) a bottle.
Browsers and drinkers apparently saw no ethical problem with sampling the beer. One, interviewed by Univision television, said: “I see no bad in this, I think it’s fine.”
The impromptu bar was next to another stand that sold multicoloured shirts, baseball caps and other attire from the fashion range Chapo 701, towards the design of which Coronel herself reportedly contributed.
A licence to brew the lager was registered in June last year, with copyright – so-called conservación de los derechos – filed by Guzmán’s daughter, Alejandrina Gisselle Guzmán Salazar by his first marriage to Maria Alejandrina Salazar. Guzmán Salazar Jnr was deported to Mexico from the US in 2012, deemed a security risk.
https://www.theguardian.com/world/2020/ ... tel-mexico
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