In all, the researchers looked at 70 of the most popular videos portraying drunken behavior, which were searched for under the terms “drunk,” “buzzed,” “hammered,” “tipsy,” and “trashed,” and had combined total of over 330 million views. Once they were coded and categorized, the researchers found 44 percent of them mentioned a specific brand of alcohol (most often liquor), 79 percent presented drunkenness in a humorous way, and that on average there were about 23 “likes” for every “dislike.” Moreover, out of the 86 percent of videos that showed intoxication, only seven percent referenced alcohol dependence.

While it’s unclear which videos were used for the study, a simple search on YouTube turns up a plethora of videos ranging from drunk pranks to breakfasts made entirely of alcohol to compilations of drunk people. It’s also unclear who was watching these videos, however, Primack’s previous research on YouTube demographics suggests they were mostly underage. If that’s the case, the team believes their new findings offer new insights into how they can educate underage viewers about the dangers of overdrinking.