Cokes new ad with AI technology
- phuketrichard
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Cokes new ad with AI technology
amazing:
“True to the spirit of the brand—and not unlike the way a synchronised supply chain collaborates to seamlessly deliver ice-cold Coca‑Cola to consumers at just the right time—a diverse collection of artwork spanning multiple genres, geographies and generations comes together to uplift a slumping teenager. Creating human connection and bringing enchantment to everyday moments is what ‘Real Magic’ is all about.”
The stunning spot uses a mixture of live action shots, digital effects and stable diffusion AI to create its unique animation style in which a Coke bottle changes complexion as it passes from artwork to artwork.
“True to the spirit of the brand—and not unlike the way a synchronised supply chain collaborates to seamlessly deliver ice-cold Coca‑Cola to consumers at just the right time—a diverse collection of artwork spanning multiple genres, geographies and generations comes together to uplift a slumping teenager. Creating human connection and bringing enchantment to everyday moments is what ‘Real Magic’ is all about.”
The stunning spot uses a mixture of live action shots, digital effects and stable diffusion AI to create its unique animation style in which a Coke bottle changes complexion as it passes from artwork to artwork.
In a nation run by swine, all pigs are upward-mobile and the rest of us are fucked until we can put our acts together: not necessarily to win, but mainly to keep from losing completely. HST
Re: Cokes new ad with AI technology
Still tastes like crap and is dangerously unhealthy, company is the worst plastic polluter in the world.
https://www.euronews.com/green/2022/11/ ... r-in-a-row
https://www.euronews.com/green/2022/11/ ... r-in-a-row
Last edited by schlarry on Tue May 16, 2023 9:17 am, edited 1 time in total.
- cautious colin
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Re: Cokes new ad with AI technology
Surprised it is not shaken up at the end
- John Bingham
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Re: Cokes new ad with AI technology
I'm surprised nobody got their head knocked in, throwing glass bottles around is not smart.
Silence, exile, and cunning.
- newsgatherer
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Re: Cokes new ad with AI technology
I don't mind having a Coke every now and then. Tastes great with a cheeseburger and fries, better than beer, water or Fanta. Or with some rum and a lemon. The ice is important. I don't see the problem here. You provide a product that people can choose whether or not to buy. Plastic pollution is not tied to any brand, big or small. It's related to consumer demand and habits, which play a big part in city life for all of us.
- General Mackevili
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Re: Cokes new ad with AI technology
I believe that was made with Stable Diffusion. It's free software (you just need a powerful machine to run it), and I think they just released a new update this week that makes it even easier to make this animations yourself.
You'll soon be able to make a complete Hollywood movie on your phone yourself.
Stable Fusion has had this for at least a year, but it's really only starting to get mind-blowingly impressive. My basic understanding is that it does it frame by frame, morphing each picture, and you can feed it almost anything.
A few more cool examples, and I think the bottom one is a tutorial from a year ago, so it's probably advanced a lot since then...
***Warning: Do not be on acid when watching the above vids!***
You'll soon be able to make a complete Hollywood movie on your phone yourself.
Stable Fusion has had this for at least a year, but it's really only starting to get mind-blowingly impressive. My basic understanding is that it does it frame by frame, morphing each picture, and you can feed it almost anything.
A few more cool examples, and I think the bottom one is a tutorial from a year ago, so it's probably advanced a lot since then...
***Warning: Do not be on acid when watching the above vids!***
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