ACLEDA Bank unveils new logo
Thou Vireak | Publication date 31 December 2020 | 20:44 ICT

New logo of ACLEDA BANK.

ACLEDA Bank Plc, the first commercial bank to be listed on the Cambodia Securities Exchange (CSX), on December 31 officially launched its new logo after nearly 30 years of operation.

Speaking at the launch ceremony, president and CEO In Channy said the change was in line with the bank’s strategic mission perspective and global fintech development.

He said: “I officially launch the new ACLEDA Bank logo with our existing digital infrastructure and will continue to develop our services through the use of the latest technologies to make them more modern, more secure and easier for our community of customers – public or private – from all backgrounds, and maintain the highest quality in the banking and financial sector.”

The new logo will preserve the symbol, identity and meaning that the bank has built over the past 29 years, he said.

In the middle of a blue circle lies a “pakshi-svarga” or “bird of paradise” in gold and white, which he said denotes the sustainable strengths and prosperity of the bank.

“Bird of paradise” is also a common name for flowers of the Strelitzia genus, which bear a striking resemblance to the logo.

Channy said white represents righteousness, transparency, honesty and integrity; gold stands for value and quality; while blue signifies unity, stability and wellbeing.

The combination of the three colours presents the seeds and resources for sustainable growth and development in the financial sector, he said.
https://www.phnompenhpost.com/business/ ... s-new-logo