Chinese consumers are expected to spend tens of billions on everything from fresh food to luxury goods during this year’s Singles’ Day online shopping festival, as the country recovers from the pandemic.

The shopping festival, which is the world’s largest and falls on Nov. 11 every year, is an annual extravaganza where China’s e-commerce companies, including Alibaba, JD.com and Pinduoduo, offer generous discounts on their platforms. Last year, shoppers spent $38.4 billion on Alibaba’s e-commerce platforms Tmall and Taobao.