Some 30 varieties of Cambodian goods will find their way into Thai 7-Eleven stores by early next year, with negotiations extended to bring the US-Japanese brand to the Kingdom.

CP All Plc, Thailand’s largest convenience-store operator and the owner of the Thai rights to the 7-Eleven brand, announced in July that relevant parties had agreed to extend negotiations for a master franchise agreement (MFA ) to an unspecified date.

The MFA aims to bring the brand to Cambodia and Laos for the first time. The original period for negotiations was due to expire by the second quarter of this year.

Thailand’s biggest convenience store operator, CP All, plans to apply for licences to open 7-Eleven stores in countries including Cambodia by 2015, according to a Reuters news report yesterday.