The Singaporean ride-hailing app challenging the industry’s big boys
Raksmey Hong | Publication date 30 January 2019 | 11:59 ICT
Cambodia is set to become the second destination for Singapore’s up and coming ride-hailing service aiming to unseat the region’s main contenders Pass App and Grab through its cheaper fares and novel business model.

Tada – which in Korean means ‘to ride’ – is the first ride-hailing service to take zero-commission from its drivers, and has already attracted more than 200 drivers in the Kingdom since it went live in mid-January this year.

It was first launched in Singapore in July last year, where it has more than 27,000 drivers and 200,000 users registered. Following its successful roll-out in Singapore and Cambodia, Tada will also be launched in Vietnam and Malaysia in the coming months.

Founder and CEO Kay Woo said that central to Tada’s business philosophy is creating deep and meaningful relationships with its driver-partners, adding that he wants his drivers to feel less stress about their income and paying commission.

“We are now open to all drivers in Phnom Penh. We are committed to bring an improvement to drivers’ earnings in Cambodia through Tada’s zero commission platform.

“Drivers no longer have to worry about paying high commission to the platform company. We want drivers to enjoy driving without stress and be able to offer a good service to riders. The Tada team will actively listen to the needs of both the drivers and riders and improve the situation together with our community,” says Woo.

Also setting it apart from its competitors is Tada’s incentive-based blockchain mobility ecosystem, powered by its parent company Mass Vehicle Ledger (MVL). The technology brings together key mobility data such as transactions, movement, accidents and the maintenance of vehicles into a single MVL ecosystem.

The app’s marketing manager Shanel Tan said the lack of driver commission would drive down prices for customers.

“We do not earn directly from the drivers and our drivers no longer have to worry about paying high commission to the platform company. We want drivers to enjoy driving without stress and offer good services to riders,” he said. “And as we do not charge commission, there is room for lower fare prices for riders as well.”
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