Japanese health brand creates ‘washable’ book to help children learn about hygiene

Cambodia news in English! Here you'll find all the breaking news from Cambodia translated into English for our international readership and expat community to read and comment on. The majority of our news stories are gathered from the local Khmer newspapers, but we also bring you newsworthy media from Cambodia before you read them anywhere else. Because of the huge population of the capital city, most articles are from Phnom Penh, but Siem Reap, Sihanoukville, and Kampot often make the headlines as well. We report on all arrests and deaths of foreigners in Cambodia, and the details often come from the Cambodian police or local Khmer journalists. As an ASEAN news outlet, we also publish regional news and events from our neighboring countries. We also share local Khmer news stories that you won't find in English anywhere else. If you're looking for a certain article, you may use our site's search feature to find it quickly.
Abc123
Expatriate
Posts: 516
Joined: Wed Nov 01, 2017 2:42 am
Reputation: 53
Australia

Japanese health brand creates ‘washable’ book to help children learn about hygiene

Post by Abc123 »

Japanese health brand creates ‘washable’ book to help children learn about hygiene

By Charlotte McEleny-19 January 2018 08:29am

Image

ANGFA, a Japanese health business, has created a book that can be washed by soap to help educate children in Cambodia about the benefits of using medicated soap.

The book is designed so that the storyline is only revealed when children wash the character’s hands with the soap. As the hands of the character are washed, the story appears in colour. The idea being that the children will start to learn that using germicidal soap can help prevent diseases, and give them a brighter future.

In the first part of the campaign, 400 of the books will be sent to Cambodia, along with 400 ANGFA soaps.

The campaign was created for ANGFA by McCann Health in Japan and will be promoted within the country around ‘Hand Washing Day’.

Jeremy Perrott, global chief creative officer of McCann Health, said: “The true human instinct to touch feel and experience is brought to life in this simple, engaging and powerfully compelling book. What I love most about this book, is the lack of high tech and sophisticated systems to convey a message. Instead we learn through an experience and remember because of the simple act of washing a surface to reveal its message. Simply genius.”

The link between Cambodia and ANGFA in Japan has been running for a while, as last October the brand launched a campaign called ‘Save Soap’ in which it sent a soap to Cambodia for every soap sold in Japan.

http://www.thedrum.com/news/2018/01/19/ ... ut-hygiene
pczz
Expatriate
Posts: 3204
Joined: Sun Mar 22, 2015 1:00 pm
Reputation: 807
Location: phnom penh
Great Britain

Re: Japanese health brand creates ‘washable’ book to help children learn about hygiene

Post by pczz »

Abc123 wrote: Sat Jan 20, 2018 12:05 am Japanese health brand creates ‘washable’ book to help children learn about hygiene

By Charlotte McEleny-19 January 2018 08:29am

Image

ANGFA, a Japanese health business, has created a book that can be washed by soap to help educate children in Cambodia about the benefits of using medicated soap.

The book is designed so that the storyline is only revealed when children wash the character’s hands with the soap. As the hands of the character are washed, the story appears in colour. The idea being that the children will start to learn that using germicidal soap can help prevent diseases, and give them a brighter future.

In the first part of the campaign, 400 of the books will be sent to Cambodia, along with 400 ANGFA soaps.

The campaign was created for ANGFA by McCann Health in Japan and will be promoted within the country around ‘Hand Washing Day’.

Jeremy Perrott, global chief creative officer of McCann Health, said: “The true human instinct to touch feel and experience is brought to life in this simple, engaging and powerfully compelling book. What I love most about this book, is the lack of high tech and sophisticated systems to convey a message. Instead we learn through an experience and remember because of the simple act of washing a surface to reveal its message. Simply genius.”

The link between Cambodia and ANGFA in Japan has been running for a while, as last October the brand launched a campaign called ‘Save Soap’ in which it sent a soap to Cambodia for every soap sold in Japan.

http://www.thedrum.com/news/2018/01/19/ ... ut-hygiene
now we just have to find 400 poor cambodians who have access to soap :stir:
User avatar
tightenupvolume1
Expatriate
Posts: 2059
Joined: Sat Mar 25, 2017 10:29 pm
Reputation: 880
Location: london
India

Re: Japanese health brand creates ‘washable’ book to help children learn about hygiene

Post by tightenupvolume1 »

Wish we had got them at my old school, we passed around "dirty books" all the time.

charlie
Post Reply Previous topicNext topic
  • Similar Topics
    Replies
    Views
    Last post