TripAdvisor traps fake reviews
By
TTR WEEKLY -
September 18, 2019
Share on Facebook
Tweet on Twitter

SINGAPORE, 18 September 2019: TripAdvisor published its first-ever Review Transparency Report on Monday, revealing for the first time details about its review moderation processes, as well as statistical data on the volume of fake review attempts targeted at the platform in 2018.

The report, which analysed a full year’s worth of data on reviews submitted by the global travel community, revealed the overall volume of reviews submitted to TripAdvisor in 2018.

It details how TripAdvisor combat fake reviews posted on its pages. It also provides a detailed breakdown of the proportion of reviews that were either blocked or removed.

Key findings
66 million reviews were submitted to TripAdvisor in 2018 by the global travel community. Everyone was analysed using advanced fraud detection technology, and 2.7 million were subject to additional human assessment by content moderators.

4.7% of all review submissions were rejected or removed by either TripAdvisor’s advanced analysis technology or manually by the content moderation team.

There are a number of reasons why TripAdvisor rejects or removes reviews, ranging from guideline violations to instances of review fraud.

Only a small fraction of all review submissions (2.1%) were determined to be fraudulent, and the vast majority of those (73%) were blocked before they were ever posted.

This equated to over 1 million fake reviews that were prevented from being displayed on TripAdvisor.

Fewer than 1% of reviews were flagged by users or businesses for potentially violating TripAdvisor guidelines. TripAdvisor’s content moderation team reviewed most of these community reports within six hours of them being submitted.

34,643 businesses were subject to a ranking penalty, which is a reduction of a property’s position within the popularity or traveller ranking. Ranking penalties are applied when a business is caught attempting to post fake reviews.

The report also described TripAdvisor’s efforts to catch paid reviewers. Paid reviewers are individuals or companies that try to sell “user” reviews to businesses listed on the site. Since 2015, TripAdvisor has stopped the activity of more than 75 websites that were caught trying to sell reviews, including one individual who was sentenced to nine months in prison by the Criminal Court of Lecce in Italy last year.
https://www.ttrweekly.com/site/2019/09/ ... e-reviews/

I get paid to publish reviews, and millions people like me in the world.

I use Agoda and pay a lot of attention to the reviews. AFAIK only people who have booked and stayed at a hotel are allowed to post. I generally post reviews myself to help other travelers.
Am I missing something or is it reasonable to trust Agoda?

NitNoi wrote: ↑Thu Sep 19, 2019 8:13 pm I use Agoda and pay a lot of attention to the reviews. AFAIK only people who have booked and stayed at a hotel are allowed to post. I generally post reviews myself to help other travelers.
Am I missing something or is it reasonable to trust Agoda?

ANY online business that needs it is paying people to get positive reviews.
Some companies refund the booking that you made if you post a positive review.

Never used it

Raybull wrote: ↑Mon Feb 29, 2016 10:08 pm With a pic like that, there's surely some way she could get positive reviews b b b j

That's funny, there is a famous british criminal psychologist with the same name as yours.
He specialises in adolescent sexual disorders.

Air forum and travel forums are great for up to date info from travel experts