7-Eleven debuts in Cambodia as Thailand's CP All seeks new markets

yong · Post by **yong** » Wed Sep 01, 2021 10:38 am

https://asia.nikkei.com/Business/Retail ... 5&si=44594

7-Eleven debuts in Cambodia as Thailand's CP All seeks new markets
Retailer plans more locations this year in Asian frontier economy

The new 7-Eleven in Phnom Penh will be followed by more locations in Cambodia this year, Thai retailer CP All said. (Photo courtesy of CP All)
MARIMI KISHIMOTO, Nikkei staff writerSeptember 1, 2021 03:08 JST

BANGKOK -- Cambodia's first 7-Eleven convenience store has opened in Phnom Penh as Thai retailer CP All makes a push for fresh growth beyond the saturated home market it already dominates.

The store carries about 2,000 items, including freshly brewed coffee under the All Cafe brand -- a fixture at Thai 7-Elevens.

CP All -- the Bangkok-listed retail arm of Charoen Pokphand Group, Thailand's biggest conglomerate -- is the sole operator of 7-Eleven stores in its home country. Cambodia represents an Asian frontier market with faster economic growth than its neighbor.

CP All hopes the convenience store chain will contribute to skill-building and entrepreneurship for a more dynamic Cambodian economy, said Chairoj Tiwatmuncharoen, senior vice president for operations.

Phnom Penh's new 7-Eleven opened Monday. CP All plans to open several more in Cambodia by the end of 2021.

The company's Cambodian arm signed a franchise agreement in May 2020 with U.S.-based 7-Eleven, a subsidiary of Seven & i Holdings unit Seven-Eleven Japan.

CP All has more than 12,000 7-Eleven stores in Thailand. It is also planning to expand into Laos by around 2022.

phuketrichard · Post by **phuketrichard** » Wed Sep 01, 2021 11:07 am

topic37981.html

Alex · Post by **Alex** » Thu Sep 02, 2021 9:01 am

About bloody time. The mini marts I've visited in Phnom Penh are a sad joke compared with Thailand's 7/11s, they should be able to gain market share rapidly IF they can replicate what's on offer at a typical Thai 7/11.

jaynewcastle · Post by **jaynewcastle** » Thu Sep 02, 2021 12:00 pm

Completely agree with you Alex, I've always thought the same

Hope they get rid of that irritating door chime though

phuketrichard · Post by **phuketrichard** » Thu Sep 02, 2021 12:45 pm

jaynewcastle wrote: ↑Thu Sep 02, 2021 12:00 pm Completely agree with you Alex, I've always thought the same

Hope they get rid of that irritating door chime though

chime is useful as it allows the employee ( s) to look up from their phones

Owen · Post by **Owen** » Fri Sep 03, 2021 8:13 am

Here's hoping the 7-11s are more like the ones in Tokyo or Bangkok instead of the relatively apocalyptic ones in Chicago or Houston.

armchairlawyer · Post by **armchairlawyer** » Fri Sep 03, 2021 8:40 am

This is a good article talking about why the Hooters brand failed in SE Asia.

https://www.khmernights.com/the-strange ... -cambodia/

TheImplication · Post by **TheImplication** » Fri Sep 03, 2021 9:38 am

Owen wrote: ↑Fri Sep 03, 2021 8:13 am Here's hoping the 7-11s are more like the ones in Tokyo or Bangkok instead of the relatively apocalyptic ones in Chicago or Houston.

It does amaze me that I wouldn’t go within 100 yards of a 7/11 in the states, but in Asia it’s like a second home. I guess it’s just indicative of the decay of the US overall.

phuketrichard · Post by **phuketrichard** » Fri Sep 03, 2021 10:45 am

armchairlawyer wrote: ↑Fri Sep 03, 2021 8:40 am This is a good article talking about why the Hooters brand failed in SE Asia.

https://www.khmernights.com/the-strange ... -cambodia/

i think u mean failed in Cambodia, as it is very successful in Bangkok, Pattaya and Phuket

armchairlawyer · Post by **armchairlawyer** » Fri Sep 03, 2021 10:53 am

phuketrichard wrote: ↑Fri Sep 03, 2021 10:45 am
armchairlawyer wrote: ↑Fri Sep 03, 2021 8:40 am This is a good article talking about why the Hooters brand failed in SE Asia.

https://www.khmernights.com/the-strange ... -cambodia/
i think u mean failed in Cambodia, as it is very successful in Bangkok, Pattaya and Phuket

Idk but according to the article all 4 branches in Thailand are now closed.

7-Eleven debuts in Cambodia as Thailand's CP All seeks new markets

7-Eleven debuts in Cambodia as Thailand's CP All seeks new markets

Re: 7-Eleven debuts in Cambodia as Thailand's CP All seeks new markets

Re: 7-Eleven debuts in Cambodia as Thailand's CP All seeks new markets

Re: 7-Eleven debuts in Cambodia as Thailand's CP All seeks new markets

Re: 7-Eleven debuts in Cambodia as Thailand's CP All seeks new markets

Re: 7-Eleven debuts in Cambodia as Thailand's CP All seeks new markets

Re: 7-Eleven debuts in Cambodia as Thailand's CP All seeks new markets

Re: 7-Eleven debuts in Cambodia as Thailand's CP All seeks new markets

Re: 7-Eleven debuts in Cambodia as Thailand's CP All seeks new markets

Re: 7-Eleven debuts in Cambodia as Thailand's CP All seeks new markets

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