US Restaurant Week Plugs Global Americana

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US Restaurant Week Plugs Global Americana

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US Restaurant Week Plugs Global Americana

BY BEN PAVIOUR | JUNE 30, 2016 | អានជាភាសាខ្មែរ

On Monday, U.S. Ambassador William Heidt walked through the doors of Domino’s Pizza in Phnom Penh’s gentrified Boeng Keng Kang I commune and was greeted by a semicircle of chanting employees.

In a video uploaded to YouTube by local news website Thmey Thmey, the Cambodian staff clap in time to several rounds of “Have more pizza! Have more fun!” as the ambassador flashes the group a bewildered smile.



Later, the diplomat trades his blazer for an apron and ducks behind the counter, where the employees walk him through the U.S. franchise’s pie-making process and correct his pepperoni placement.

“Voila, there’s my pizza,” Mr. Heidt says in a faux-Italian accent, and the staff erupt into another bout of chanting and clapping as the ambassador emerges from the kitchen.

The cross-cultural episode marked the first day of American Restaurant Week, an event designed to “bring a diverse array of American food to the Cambodian public” through promotions at 20 restaurants in Phnom Penh in the run-up to U.S. Independence Day on July 4, according to the U.S. Embassy.

The event, which features a Japanese-owned Hawaiian restaurant that specializes in hot dogs and a Tex-Mex taqueria run by a Khmer-American couple, captures the fusions that have sprung up as U.S. culinary culture is remade in Cambodia’s rapidly globalizing capital.

And the participating franchises show the scrambled addresses of post-globalization Americana. There’s Swensen’s, an ice cream shop founded in 1948 in San Fran­cisco and now headquarter­ed in Canada, which has only three shops left in the U.S., but dozens scattered across Asia.

Or take recent Phnom Penh entrant Krispy Kreme, a doughnut chain that was born in North Carolina before spreading across the southeastern U.S. and then the globe, but is now set to be ac­quired by a German investment bank.

Full story....https://www.cambodiadaily.com/news/us-r ... na-114829/
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